Market Like It's 1999 (Hardcover)
Market Like It’s 1999 is a practical guide for authors, artists, and entrepreneurs who are tired of chasing algorithms and marketing trends that never seem to stick.
Instead of offering hacks or shortcuts, this book returns to fundamentals that worked long before social media dashboards and automation tools took over. It explains why marketing often feels uncomfortable, confusing, or fake—and how to replace that feeling with clarity.
At the center of the book is a simple but powerful question: What business are you really in? Not what product is being sold, but what problem is being solved. By answering that question clearly, marketing becomes less about performance and more about connection.
Through practical examples and straightforward language, the book shows how testing ideas, recognizing real signals, and showing up consistently in the right places can build trust over time. Phones, email, websites, live rooms, and modern tools all still work—when they are used to support real contact instead of replace it.
This is not a promise of overnight success. It is a framework for sustainable visibility. The focus is on steady presence, clear communication, and building something that lasts without burning out or losing integrity.
For creatives and business owners who want marketing to feel honest again, this book offers a durable path forward.
